and I’m a fashion and beauty ecommerce specialist based in Dubai and San Francisco.
I am passionate about helping others develop their careers, particularly those just starting out in the retail industry.
Hello there! My name is
Throughout my years I have developed a gut instinct on great merchandise but am able to back business decisions with analytics.
I have overseen site operations, inventory planning, marketing, merchandising and P&L management for major corporate retail websites.
I believe in the power of blending creative and analytical expertise to create world-class online shopping experiences. For nearly a decade I have worked in ecommerce for major fashion and beauty retailers including Gap, Saks Fifth Avenue, Williams-Sonoma, Avon and Ounass.
When I'm not in front of the computer, you'll find me browsing fashion books, listening to 60s pop and scouring secondhand shops.
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